Outhad Audiences
Build and manage dynamic customer segments that update in real-time based on behavior, purchase history, and AI-powered insights to deliver hyper-personalized experiences at scale.
Real-time Segmentation
Automatically update audience segments as customer behavior changes, ensuring your targeting stays relevant and effective.
AI-Powered Insights
Leverage machine learning to discover hidden patterns and predict customer lifetime value, purchase propensity, and churn risk.
Behavioral Targeting
Create segments based on browsing patterns, purchase history, engagement levels, and real-time intent signals.
Predictive Scoring
Score customers by purchase likelihood, churn probability, and lifetime value to prioritize your marketing efforts effectively.
Privacy Compliant
Built with GDPR, CCPA, and privacy-first principles. Customers maintain control over their data and segmentation preferences.
Cross-Channel Sync
Synchronize audience segments across email, SMS, social media, and advertising platforms for consistent messaging.
Pre-built Audience Templates
High-Value Customers
Identify and nurture your most valuable customers like Aisha, who show high lifetime value and exploration behavior.
- • Purchase frequency > 3x/month
- • Average order value > $150
- • Product category exploration > 2 categories
- • Customer satisfaction score > 4.5/5
Deal-Driven Shoppers
Target price-conscious customers like Mateo who respond well to discounts and promotional campaigns.
- • High email engagement with promotions
- • Cart abandonment recovery rate > 40%
- • Price comparison behavior detected
- • Seasonal shopping patterns identified
At-Risk Customers
Proactively identify customers showing churn signals to implement retention strategies before it's too late.
- • Declining engagement scores
- • Increased time between purchases
- • Support ticket frequency increase
- • Competitor website visits detected
Loyal Subscribers
Reward and expand relationships with subscribers like Riya who show consistent engagement and brand loyalty.
- • Subscription retention > 12 months
- • High content engagement rates
- • Brand advocacy through referrals
- • Cross-sell opportunity scores > 0.7
Seamless Integrations
Email Platforms
Ad Networks
CRM Systems
Analytics Tools
Export audience segments to your favorite marketing tools or use our API to build custom integrations that fit your workflow.