Reporting

Convertive Reporting

Measure what matters for in-session conversion: identity progression quality, decision effectiveness, and journey-level lift. Reporting is designed for both operators and leadership.

Identity progression analytics

Track where visitors become known and where identity capture opportunities are lost.

Journey diagnostics

Inspect decision paths, suppression behavior, and cross-channel conflicts by segment.

Qualified lift measurement

Evaluate outcome impact with control-aware reporting and operational context.

Dashboard modules

- Identity signal heatmap by funnel stage

- Action ranking outcomes by segment and context

- Suppression and frequency conflict audit logs

- Conversion and recovery timeline by channel

- Holdout-aware lift and confidence summaries

- Latency and delivery health for in-session actions