Session-aware segments
Segments update instantly as users browse, add to cart, or change intent.
Segmentation
Convertive Audiences
Build segments that reflect what shoppers are doing right now, not what they did yesterday. Combine live behavior, identity progression, and scoring to trigger better actions in-session.
Identity progression segments
Track and optimize how visitors move from anonymous to known profiles.
Predictive scoring hooks
Use propensity and value signals to prioritize interventions by likely impact.
Audience templates built for conversion decisions
High-intent anonymous visitors
- Multiple product views in one category
- Checkout hesitation detected
- No known identity yet
Identity-ready shoppers
- Strong interest with repeat sessions
- Eligible for progressive capture prompt
- Low-friction save-for-later offer
Churn-risk returning buyers
- Declining engagement trend
- Drop in purchase cadence
- Retention-first journey eligibility